Linking Organizational Pride to Purpose

By, Jessa McIntosh

Is your organization proud? That may seem like an unusual question to ponder in difficult economic times like these, when most questions focus on whether an organization is secure. Why would anyone care to ask this question, and how does pride affect organizational success? From a leadership perspective, understanding how to tap into pride to achieve organizational success may appear 

to be a “soft” approach, especially 

when most companies fixate on 

metrics and measures.

Although 

metrics are critical, linking pride to 

your organization’s desired results 

just might be the lynchpin in a 

strategy for creating sustainable, 

long-term success—and an 

innovative way to address motivation 

and performance issues.

 

 

 

P

ride 

turns out to have quite a bit to 

do with organizational success. When a

 team or organization exhibits pride, 

the result is genuine commitment and 

consistently successful projects. 

Because pride is intimately linked 

with purpose, this article explores 

the concept of the purpose statement, 

how it is used, and how it differs 

from a mission statement. In this 

article, we share a step-by-step 

process for creating and using a 

purpose statement and provide real world 

examples of how leadership 

teams have tapped into pride to 

accelerate their strategic planning 

process and achieve top results.

 

 

 To view the full article click here.